Senior Software Engineer · Frontend · 9+ years · Austin
Christopher Garza
Senior frontend engineer building the technical systems behind pricing, conversion, and analytics for enterprise products. Frontend to backend, component libraries to data pipelines. Most engineers pick a side. I've spent my career not having to. The work shows up in the metrics, not just the repo.
Austin, TX · Remote-friendly · Available immediately, May 2026
Work Experience
Auctane
Led technical implementation of Auctane's brand consolidation, merging 10+ acquired companies under unified corporate standards. Architected and executed complex site migrations, full-stack redesigns, and modernized legacy codebases across the Auctane shipping portfolio.
Multi-Brand Consolidation
Led technical implementation of the strategic consolidation of 10 shipping & logistics brands (ShipStation, ShipEngine, Stamps.com, Packlink, MetaPack, Endicia, ShippingEasy, ShipWorks, GlobalPost, Return Rabbit). Involved migrating pricing models, consolidating billing systems, and creating unified API experiences serving logistics partners and merchants globally.
Reusable Component Architecture
Built scalable component libraries in React and Vue that powered redesigns across multiple Auctane brands. Enabled marketing teams to assemble and publish landing pages without a developer in the loop. Brand homepages are a direct example: designers could update components directly, with content localized by GeoIP to serve regional variations, without a dev stop. On projects where this system was used, design and development time dropped to roughly 1/4 of the original timeline. The real bottleneck shifted from build time to stakeholder approval.
A/B Testing Infrastructure
Wired the component system into A/B testing infrastructure across Google Optimize and Optimizely. Built custom variant detection and conditional flow logic beyond what the native platforms supported, triggering different user flows and surfacing different content based on which experiment variant a user was assigned to. Enabled marketing teams to run experiments and iterate on copy, layout, and structure independently.
Multi-Brand Ecosystem
Managed pricing and front-end implementations across Auctane's diverse shipping brand portfolio, ensuring seamless data pipeline integrations with HubSpot, Salesforce, Tray.io, and other enterprise APIs while maintaining distinct brand identities.
Data Pipeline & Analytics
Drove the evaluation and purchase of Segment at Auctane as the central analytics and data pipeline platform. Led the migration with a focus on continuity, preserving user tracking and purchase pipeline data without interruption. Owned the data collection layer, instrumenting events on the website and sourcing clean, structured data for the analytics team to work with downstream. Routed data through Tray into data warehouses, Salesforce, and HubSpot, and connected product signups to unified user profiles for persona-based onboarding targeting.
Projects & Deliverables
ShipStation Pricing Pages
Implemented pricing pages across the Starter, Standard, and Premium plans — plan selectors, feature comparison tables, and A/B tested CTA copy. Led Auctane's migration to Segment t…
ShipEngine Pricing
Rebuilt the ShipEngine pricing page end-to-end. Implemented the API pricing calculator and developer-focused feature comparison. Used Segment to serve tailored content to developer…
ShipStation Free Trial Signup
Built the ShipStation Free Trial signup flow, including shipment volume segmentation that powered ICP identification at point of entry. Integrated reCAPTCHA v3 and Blackbox.io as p…
ShipEngine API Signup
Replaced a bare-bones Gravity Form that was routing developer signups to a single inbox. Rebuilt the ShipEngine API signup with proper CRM integration and Segment routing to profil…
Reusable Component System
Built a library of reusable React and Vue components enabling marketing and content teams to assemble custom landing pages without developer involvement.
ShipStation Partner Ecosystem
Built the ShipStation partner ecosystem, including a public-facing carrier and integration directory spanning hundreds of partners across carriers, marketplaces, and eCommerce plat…
Stamps.com
Contributed to the Stamps.com site redesign using the shared Auctane component library, implementing updated pages for Auctane's postage and shipping brand serving small businesses…
GlobalPost
Led the GlobalPost site redesign using the shared Auctane component library, applying GlobalPost's branding across a rebuilt marketing site for Auctane's international shipping sub…
MetaPack
Implemented the MetaPack site redesign using the shared Auctane component library, applying MetaPack's distinct enterprise branding across a new site architecture. MetaPack is Auct…
Auctane.com
Built and maintained the Auctane corporate site — the parent company behind ShipStation, Stamps.com, ShipEngine, GlobalPost, and six other shipping brands. The site serves as the b…
Work Experience
WP Engine
Grew from intern to Senior Software Engineer over nearly 7 years at WP Engine, a WordPress platform that scaled from $60M to over $245M ARR during my tenure. Built and maintained the marketing and product web ecosystem across multiple brands.
Reusable Component Library
Implemented a shared library of React and Gutenberg block components used across marketing, partner, and product pages. Enabled non-developers to build and manage custom landing pages while maintaining consistent UI patterns at scale across the WP Engine web ecosystem.
GA/GTM to Segment Migration
Led WP Engine's analytics infrastructure overhaul. Drove the evaluation and purchase of Segment as the replacement analytics platform ahead of Google Analytics 4's end-of-life. Architected the migration plan to ensure site analytics continuity, preserving historical event data and maintaining CRM integrations with HubSpot and Salesforce without a gap in user tracking. Owned the data collection layer, instrumenting events on the website and sourcing clean, structured data for the analytics team to work with downstream. Migrating off GTM as middleware improved data fidelity between the site and downstream tools. Segment enabled unified user profiling that powered personalized content delivery across developer, agency, and non-technical business personas.
Chat Integrations
Managed chat infrastructure across the WP Engine marketing site and product portal, implementing and configuring LiveChat, Zendesk, and Intercom using custom SDK integrations. Built custom event tracking and lead routing logic, with CRM handoff into HubSpot and Salesforce to carry conversation context through to sales. The same integration patterns carried from the marketing site into the product portal.
Pricing & Conversion Optimization
Drove significant conversion improvements across WP Engine's plan pages through A/B testing, plan simplification, and persona-targeted messaging. Resolved significant user drop-off during checkout by restructuring plan offerings to clarify differences and guide users to the right solution.
Cross-Functional Technical Leadership
Served as the technical representative across cross-departmental projects — translating engineering constraints into plain language for stakeholders, representing the team on roadmaps and scopes of work, and building out the intake system (GravityForms + JIRA API) that managed project requests across 90 GitHub repositories.
Greenfield & Brownfield
Comfortable building from zero and inheriting what already exists. Built products like Velocitize and Decode from scratch, making early architecture decisions with no prior constraints. Also took ownership of established codebases — wpengine.com, StudioPress, the agency directory — where the work was about understanding what was already there, adding without breaking, and modernizing incrementally. Both require different instincts and the ability to switch between them is what lets you operate across a full product lifecycle.
Projects & Deliverables
WP Engine Hosting Plans
Built the purchase funnel across WP Engine's hosting plans, bridging two separate systems: the marketing site where users selected plans, billing cycles, and add-ons through a Redu…
Agency Partner Portal
The WP Engine Agency Partner Program was a cornerstone of enterprise acquisition. Agencies referred clients to WP Engine hosting, and WP Engine referred projects to partner agencie…
Agency Directory
Built the WP Engine agency partner directory — a filterable card grid letting businesses find vetted WordPress agencies by specialty, budget, region, and partner tier. Still in use…
StudioPress
Built and redesigned StudioPress, WP Engine's premium WordPress theme and Genesis Framework platform serving 260K+ customers and 600K+ sites. Rebuilt the site from legacy PHP templ…
Torque Magazine
Inherited and modernized Torque, WP Engine's WordPress news and tutorials publication. Migrated the site from legacy code to a Gutenberg and React stack, moving away from PHP templ…
Decode Conference Platform
Built the WP Engine Decode conference platform on a specialized WP Engine hosting configuration optimized for scale, including a custom cache-key cookie to serve personalized conte…
Flywheel
Led CRO and frontend modernization for Flywheel, WP Engine's managed WordPress hosting brand for designers and agencies. Migrated landing page infrastructure from hardcoded jQuery…
Velocitize
Built Velocitize from the ground up, WP Engine's digital marketing publication.
Open Source
Technical Demos
Generalized, open-source versions of patterns I built for enterprise clients at WP Engine and Auctane. The production work lives behind corporate firewalls — these are the concepts, made visible and runnable.
FastSpring Pricing & Checkout Demo
A working demo of the pricing and checkout patterns I built for enterprise SaaS clients. Features API-driven localized pricing that adapts currency and amounts to the visitor's cou…
Partner Directory Demo
A generalized, open-source version of the partner directory and marketplace infrastructure I built for enterprise clients. Features multi-select filtering by region and category, r…
Open Source
GitHub Projects
NodePress CMS
🚀Self-hosted CMS built to replace WordPress. Swaps MySQL for PostgreSQL with real relational integrity, eliminates PHP-to-React block duplication. Built with Next.js, Prisma, TypeScript.
Partner Directory
🚀Reusable, filterable card grid built with Vue 3 Composition API. A generalized reference of enterprise partner directory work — supports multi-dimensional filtering for partner directories, app marketplaces, or any catalog UI.
Script Queries
🚀A collection of WordPress developer utilities: custom Gutenberg blocks for presenting plan data and multi-column layouts that let content editors work without a developer, and database query scripts for post content export, CSV generation, and URL validation across multisite installs.
FastSpring Demo
🚀Next.js demo built to showcase FastSpring's embedded checkout and SBL integration. Simulates a SaaS pricing flow with localized pricing, webhook processing, and live event logging.
Expertise
Skills & Tools
Languages & Markup
- JavaScript
- TypeScript
- PHP
- CSS
- HTML5
- JSX
- TSX
Frameworks & Technologies
- React
- Vue.js
- Next.js
- Tailwind CSS
- Sass
- Webpack
- NPM / Yarn
- Composer
- WP-CLI
- Prisma
- Storybook
APIs & Integrations
- REST APIs
- HubSpot
- Salesforce
- Segment
- OAuth2 / OIDC
- Google Optimize
- Optimizely
- CircleCI
- GitHub Actions
- Git/GitHub
- Claude / MCP
Testing & Quality
- Jest
- PHPUnit
- Codeception
- PHPSpec
- Visual Regression Testing
- Storybook
Practices
- A/B Testing
- TDD
- OOP
- Functional Programming
- CI/CD
- Performance Optimization
Leadership & Collaboration
- Mentorship
- Technical Documentation
- Cross-Functional Collaboration
- Project Scoping & Management
- Team Leadership
About Me
Christopher Garza
I started in Advertising and Mass Communication. Graduate coursework in JavaScript, PHP, and web development was my entry point into programming, and the rest came from shipping production work, first as a WP Engine intern, then over six and a half years there, then at Auctane. The non-traditional path is why I care about the business problem as much as the technical solution. I learned to write code by trying to make a product convert better. When I am not at a keyboard I am in the garage, currently building out a custom 1985 BMW K100 or riding my café raced Bonneville T100 through the Texas hill country.
Background in Advertising & Mass Communication, bridging the gap between technical and non-technical teams
Grew and mentored the WP Engine web team from 2 to 14 people, building the first engineer onboarding program, leading peer mentoring, and navigating the team through org change
Focused on translating complex business problems into clean, maintainable engineering solutions
Open to senior frontend roles, especially ones where the frontend connects to business outcomes: pricing, conversion, analytics
Get In Touch
Let's Connect
I am interviewing for senior frontend roles, growth-stage SaaS preferred. Austin or remote. Reply within 24 hours.